Wellness is a key driver of consumer led innovation in 2025. Find out how to successfully navigate the pathway from concept to commercialisation for natural health products, functional foods and nutraceuticals.
Samantha has more than 20 years’ experience leading innovation across consumer health and natural wellness. She has a proven ability to mobilise product development to commercialise science backed innovation to deliver the wellness products consumers want. She helps natural health businesses grow developing products from concept through commercialisation for the NZ market and beyond.