With the ever-shifting regulatory world, the ability to access, own and manage your product and packaging data is critical. Brands needs to better understand packaging specifications, be able to track and trace products and also utilise lifecycle assessment when looking to shift from one material to another. Evidence-based, science-based information is crucial to making decisions moving forward. This session will look at the role of LCA in achieving packaging circularity, Leveraging Next Generation QR barcodes, Reporting needs for EPR and carbon disclosures and the associated data management challenges.